Marla Cilley, aka the FlyLady, knows a thing or two about housecleaning. One of those things is that it's hard to get motivated to do it. To address this problem, she created an empire around inspiring others to step up their housecleaning game. "We do behavior modification through email, Facebook and Twitter, and that behavior modification helps our members establish simple habits and string them into a routine," said Cilley.
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