From advertisements that dance or sing to MTV-like commercials, on the internet advertisers are now utilizing a new sort of technology known as ?rich media? to attract shoppers.
U.S. Web marketing revenue will have reached about $12 billion last year, up $3 billion from 2004. Of this, advertisers spent about $1 billion on wealthy media, up from $800 million in 2003, in accordance with the Interactive Marketing Bureau.
So what precisely is wealthy media By definition, it truly is an online marketing technique that combines graphics with audio technologies, giving Internet users an interactive expertise.
And with greater than half of American households connected on-line and utilizing high-speed connections like broadband and DSL, it implies a potentially profitable way for online advertisers to obtain consumers? consideration.
One organization taking on-line advertising to a diverse level is Centale Inc. (OTCBB: CNTL), based in Fort Lauderdale, Fla. The on the web advertising and marketing and technologies firm offers cutting-edge technologies options to its clientele.
Centale?s premier application, the Catalyst EV, is really a software program platform that permits firms to communicate straight to the desktop of their audience in wealthy media format.
The software program also functions independent of e-mail. To date, research have shown that e-mail campaigns might be decreasing in effectiveness because because the level of e-mail increases, the likelihood of achievement with the solicitation or advertisement tends to lower.
One cause that advertisers are embracing wealthy media is that it generally entertains and is compelling sufficient to capture the interest of consumers. It also enables an user a modicum of control by either stopping the ad completely, or participating in it and clicking by way of to an advertiser?s Net internet site to obtain far more information.
Even though rich media may not endear marketing to online shoppers, most users are discovering it much less intrusive than classic pop-up, banner and text-based ads. Centale says there?s a favorable marketplace for its product, because the sector shifts away from conventional advertising such as print and radio in favor of on-line marketing.
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