The Only Logical Thing To Do With These Lenovo IdeaPad Ads Is Start A Caption Contest

Marketing never ceases to crack me up. Sometimes that's a good thing, like when Samsung cracks a few fanboi jokes at Apple ahead of the Superbowl. It's funny, and it delivers their message in a compelling, entertaining way. But there are some marketing efforts that are unintentionally hilarious — like when Samsung partnered with hot new clothing line Rag & Bone in February and had models walk down the runway with giant-ass phones in their hand. Sure, humans hold their phones as they walk, so I guess product placement like this is somewhat true to life. But this isn't funny cause it's true; it's funny cause it's sad. People concerned with Rag & Bone don't give two shits about the Galaxy Note, and conversely, people who are extremely interested in the Galaxy Note probably aren't all that into Rag & Bone. I'm not trying to generalize; I just think that both brands are missing their mark. I mean, consider this: Anna Wintour, the goddess-diva-almighty-ruler of fashion, is using a flip phone and what appears to be a BlackBerry in every picture I can find of her. At the same time, look at our how our Hackathon hackers dress themselves. These worlds simply don't collide, which is why I find it so hilarious that Lenovo is promoting its new IdeaPad 310 and 410 ultrabooks with fancy-shmancy editorial fashion photo shoots.

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